During the 2022 Dragon Boat Festival, a Chinese and English video themed with Chinese festival was released. The video used vivid images and descriptions to share the customs of the Dragon Boat Festival with people at home and abroad.
今年端午節，以鄭州“中國節”為主題的《一葉粽子香，日子到端陽》中英文短視頻宣傳片曾刷爆朋友圈，它以精美的畫面、濃厚的文化氣息，伴隨着縷縷粽香，讓特色十足的“鄭州味道”香飄海內外。
On September 26th, the 2022 4th"My China Story" International Short Video Competition Award Ceremony was held. At the Ceremony, the short video featuring the Dragon Boat Festival, created by theWhereZhengzhouStudio of the Zhengzhou Media Group and guided by the Publicity Department of Zhengzhou Municipality, was presented with the Outstanding Award.
9月26日，2022年第四屆“第三隻眼看中國”國際短視頻大賽頒獎典禮舉行，由鄭州市委宣傳部指導，鄭州報業集團WhereZhengzhou工作室創作的短視頻《一葉粽子香，日子到端陽》獲得優秀作品獎。
The "My China Story" International Short Video Competition was first launched in September 2018. Held annually, it aims to create an authoritative brand of "Foreigners' Recording of China". It serves as an open platform to promote exchanges among people from all over the world, showing foreigners' unique perspectives as they perceive and record their experiences in China.
“第三隻眼看中國”國際短視頻大賽於2018年9月正式啓動，每年一屆，旨在建設最權威的“老外拍中國”活動品牌，搭建開放的全球創作者交流平台，展示外國人觀察中國的獨特視角，記錄外國人行走中國的精彩歷程。
In 2022, the Competition received 65,000 short videos submitted and more than 100 million views. Nearly 4,000 of the videos met the precise requirements of the Competition. The videos came from more than 70 countries, including the United States, Brazil, Finland, the United Kingdom, Russia, Germany, France, Italy, Spain, Poland, Japan, Myanmar, Saudi Arabia, and other countries. Among all these works, the video about the Dragon Boat Festival from Zhengzhou in Henan was highly praised by the organizing committee, and became a winner of the Outstanding Award.
本屆大賽共徵集到各類短視頻65000部，投稿總播放量超過1億，完全契合大賽主題與要求的短視頻作品近4000部，作品覆蓋美國、巴西、芬蘭、英國、俄羅斯、德國、法國、意大利、西班牙、波蘭、日本、緬甸、沙特等全球五大洲70多個國家。在頒獎台上，來自河南鄭州的《一葉粽子香，日子到端陽》獲得大賽組委會的高度讚譽，喜捧優秀作品獎。
Behind every success is hard effort. In 2022, WhereZhengzhou, a city outreach brand of Zhengzhou, has invested a lot in running the video series "Foreigners in Zhengzhou" about Chinese festivals. The video series introduces the Spring Festival, the Lantern Festival, the Qixi Festival and the Dragon Boat Festival. In the video introducing the Dragon Boat Festival, Rim, a Moroccan woman, takes us on a tour of the city and explains the festival traditions, such as rowing dragon boats, making rice dumplings, hanging mugwort, and making sachets.
碩果的背後，是辛勤的耕耘。2022年，鄭州城市外宣品牌“WhereZhengzhou”不斷髮力，連續推出精品佳作，以鄭州“中國節”為主題，“老外帶你看鄭州”系列正式與公眾見面。“你好，春節！”“鄭州老外鬧元宵”“浪漫七夕節”“舌尖上的中秋節”短視頻作品相繼亮相，其中一組中英文短視頻作品——《一葉粽子香，日子到端陽》的民俗體驗活動，在中國農曆五月初五端午節來臨之際登場。鏡頭中，來自摩洛哥的小姐姐Rim帶大家領略鄭州美景，感受鄭州的端午習俗：划龍舟、包粽子、插艾草、制香囊……為端午佳節增添了濃郁芳香，更為世界各地的人們送去安康祝福。
Under the video, netizens from all over the world left their comments. "The Dragon Boat Festival is the first Chinese traditional festival to be recognized as "a world intangible cultural heritage". Let's enjoy this festival together!"
“中國端午節是中國首個入選世界‘非遺’的傳統節日，一起來過個傳統佳節吧！”看過短視頻，全球各地網友紛紛留言。
Lasting for 3 minutes and 50 seconds, the video explores the great cultural legacy, amazing cityscape and intriguing folk customs, drawing interest from thousands of people and millions of views. It offers an opportunity for people to visit Zhengzhou online, feel the charm of the city and learn more about China's story.
這部時長3分50秒的鄭州外宣中英文短視頻宣傳片，以高度濃縮的唯美畫面，汲取博大深邃的端午文化，現場生動有趣的民俗體驗，吸引了千萬人的眼球，全網點擊量達數千萬，帶領海內外遊客再次“雲遊鄭州”，感受獨具特色的“鄭州味道”，講述了多姿多彩的“中國故事”。
（來源： “WhereZhengzhou”微信公眾號）